MQA is Vaporware

[kumakuma]

2 hours ago, Lee Scoggins said:

Agree or not, MQA's answer is to create a distribution approach that piggybacks it on popular streaming services.  If you give the customer easier access to hirez, you may get more fans of it.  And in the process you provide a way for the studios and labels to offer hirez and get more dollars for the artist by offering a premium tier. 

 

Do you have any evidence that that anyone in the "ecosystem" plans to do this?

[firedog]

9 minutes ago, kumakuma said:

 

Do you have any evidence that that anyone in the "ecosystem" plans to do this?

He told us that industry execs have told him they are going to do this. Apparently that is meaningful evidence for him.

[Lee Scoggins]

1 hour ago, Paul R said:

 

Had to think about that. I would not want to discuss it here either, were I them. 

 

Have them post it on their own forum, publish a white paper, present at the next RMAF, or ask Chris for a moderated forum. They have plenty of options, but they do not have plenty of time. 

 

 

 

They usually release white papers at AES meetings.

[Lee Scoggins]

18 minutes ago, kumakuma said:

 

Do you have any evidence that that anyone in the "ecosystem" plans to do this?

 

All I have heard is that MQA is in discussions with streaming services.

[kumakuma]

2 minutes ago, Lee Scoggins said:

 

All I have heard is that MQA is in discussions with streaming services.

 

 

So you have no evidence that anyone plans to give the artists more money?

 

[The Computer Audiophile]

4 minutes ago, kumakuma said:

 

 

So you have no evidence that anyone plans to give the artists more money?

 

Of course not. If this were the case, it would likely be in the public company's quarterly statements. Increasing payments of any size to anyone would be news for a quarterly statement.

[Shadders]

2 minutes ago, kumakuma said:

 

 

So you have no evidence that anyone plans to give the artists more money?

 

Hi,

Given the falsehoods marketed by MQA Ltd., and the buy in from the major labels, i would expect them to say anything and everything to further the take up of MQA.

 

Their problem is - MQA offers pseudo-high resolution, and 99% of the customers streaming are happy with MP3. Unless they add the degradation option (patented) to the MQA files for the lower tiers, then MQA is not really a viable option.

 

Regards,

Shadders.

[kumakuma]

3 minutes ago, The Computer Audiophile said:

Of course not. If this were the case, it would likely be in the public company's quarterly statements. Increasing payments of any size to anyone would be news for a quarterly statement.

 

And MQA would be mentioning it on their page touting the benefits to artists:

 

https://www.mqa.co.uk/professional/artists

 

 

[daverich4]

I got this in my email today. Is this a good deal? It says the audio is unparalleled.

 

 

[christopher3393]

7 minutes ago, kumakuma said:

 

 

So you have no evidence that anyone plans to give the artists more money?

 

 

2 kinds of evidence: conjecture and hearsay. Goes well with this beer pairing:

 

[kumakuma]

1 minute ago, daverich4 said:

I got this in my email today. Is this a good deal? It says the audio is unparalleled.

 

 

 

The copywriter forgot the quotes around Master Quality... 

[Lee Scoggins]

16 minutes ago, kumakuma said:

 

 

So you have no evidence that anyone plans to give the artists more money?

 

 

No.  That would be difficult to get evidence for since it is a change in behavior in the future.  But the label people I have spoken to recognize that paying the artists more is required for the system to be healthy.

[DuckToller]

34 minutes ago, Shadders said:

Or akin to all Germans wearing shorts, with braces, short sleeved shirts, and a trilby hat with feathers in it, bending their knees and extending the braces whilst saying "ooom pa pa pa pa" ???

Shadders,
shame on you,

you have  embezzled white tennis socks and sandals, this is archetypally for Germans, you may sound like someone, who has never visited a Germans invaded beachside in Mallorca ?

😂 Cheers, Tom

[rickca]

12 minutes ago, daverich4 said:

It says the audio is unparalleled.

Here's what happens when things are unparalleled.

[Ralf11]

10 hours ago, Thuaveta said:

 

There seem to be multiple parts to the tactics we're seeing (with MQA and also elsewhere, eh). The way it seems to work is you've got a group of people either spouting inflammatory crap or straight-on gaslighting, getting called out on it, then going out and playing victim when they get called out.

 

Because gaslighting implies a weaponisation of common courtesy, as well as extreme contempt for the person in front of you, there's a point where I feel like you're wrong, and it's something you touch on: if your premise is that the person you're talking to isn't going to budge is correct, and they're trying to make use of the Brandolini's law, then they deserve all the tarring and feathering you can muster.

 

 

well put

[Shadders]

2 minutes ago, DuckToller said:

Shadders,
shame on you,

you have  embezzled white tennis socks and sandals, this is archetypally for Germans, you may sound like someone, who has never visited a Germans invaded beachside in Mallorca ?

😂 Cheers, Tom

Hi,

He he - that is the point of stereotypes - they never reflect the true nature of what they are depicting. 😀

 

Luckily, the site is not PC, so we can have some fun without people being truly offended. 😋

 

Regards,

Shadders.

[DuckToller]

1 minute ago, Shadders said:

Luckily, the site is not PC, so we can have some fun without people being truly offended. 😋

 

Luckily, the site is not PC, so we can have some fun on ourselves without have other people being truly offended. 😋
Being German by nature, I still love citing that cliché´... because it has so much validation in real life ...

[rickca]

42 minutes ago, Lee Scoggins said:

They usually release white papers at AES meetings.

Let me know when MQA issues some pink slips.

[MikeyFresh]

36 minutes ago, kumakuma said:

The copywriter forgot the quotes around Master Quality... 

 

Seems they forgot the "authenticated" part too. Or have they concluded that nobody was buying that line of BS and so now the A stands merely for Audio?

 

I prefer Adulterated, or even Approximated.

[kumakuma]

59 minutes ago, Lee Scoggins said:

 

No.  That would be difficult to get evidence for since it is a change in behavior in the future.  But the label people I have spoken to recognize that paying the artists more is required for the system to be healthy.

 

The label people I have spoken to say that they will continue to keep paying the artists as little as they possibly can.

[Dr Tone]

30 minutes ago, kumakuma said:

 

The label people I have spoken to say that they continue to keep paying the artists as little as they possibly can.

 

But according to Lee after paying Bob, MQA will still get the artists payed more.  It’s like magic voodoo!

 

Oooh that’s what they should have called it: MVA “Magic Voodoo Audio”!

[Shadders]

Hi,

So, there is a new format, which is proprietary, which is claimed to ensure that the artist gets more money.

 

1. Current model, no proprietary fees - runs on current infrastructure. Artist gets paid X.
2. New MQA model, has proprietary fees Y, runs on current infrastructure. Artist gets paid (X-Y) < X.

So, why would artist agree to 2., when it pays less ?

 

Unless the streaming fees increase  to compensate ???

 

Regards,

Shadders.

[Paul R]

16 minutes ago, Dr Tone said:

 

 

Oooh that’s what they should have called it: MVA “Magic Voodoo Audio”!

 

 friend of mine who is a pseudo-audiophile, but mostly just a county ag agent, just read some of this and asked me:

 

” Missing Quite Alot, aren’t they?”  (Capitals are mine. PR)

 

Not it sure if he intended it or not, but it was just so dang .... whatever

[mcgillroy]

Not sure if this was discussed here already but a new patent application by Peter Craven and Bob Stuart was published late February:

 

DIGITAL ENCAPSULATION OF AUDIO SIGNALS - http://www.freepatentsonline.com/y2019/0057709.html

 

See also here: https://www.gearslutz.com/board/showpost.php?p=13859201&postcount=541

 

 

[Paul R]

40 minutes ago, mcgillroy said:

Not sure if this was discussed here already but a new patent application by Peter Craven and Bob Stuart was published late February:

 

DIGITAL ENCAPSULATION OF AUDIO SIGNALS - http://www.freepatentsonline.com/y2019/0057709.html

 

See also here: https://www.gearslutz.com/board/showpost.php?p=13859201&postcount=541

 

 

Oh my - just read a bit of it, but it sounds like they are trying patent the whole idea of digital audio, though even the few pages I read are full of mistakes. For example, the sampling theory is stated incorrectly. (*sigh*)  

 

I bet bet they run into interference. 🤪