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MQA The Truth lies Somewhere in the Middle


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1 minute ago, Hugo9000 said:

The idea would be that there should be a "Chinese wall" between the editorial and advertising sides of a magazine to prevent any conflicts of interest or appearance of impropriety. 

 

My wife was Audio magazine's top salesperson when we first met and strongly believed in the idea of the Chinese Wall. We never discussed specific advertising or editorial matters all the time until she retired in anything other than the past tense. For example, "Your Velodyne review just lost the magazine $50,000 worth of advertising"  -

see https://www.stereophile.com/content/velodyne-df-661-loudspeaker

- to which I responded "Cheap at twice the price!"

 

John Atkinson

Editor, Stereophile

 

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3 minutes ago, John_Atkinson said:

 

My wife was Audio magazine's top salesperson when we first met and strongly believed in the idea of the Chinese Wall. We never discussed specific advertising or editorial matters all the time until she retired in anything other than the past tense. For example, "Your Velodyne review just lost the magazine $50,000 worth of advertising"  -

see https://www.stereophile.com/content/velodyne-df-661-loudspeaker

- to which I responded "Cheap at twice the price!"

 

John Atkinson

Editor, Stereophile

 

 

I hear ya.  My wife is a physician and she never discusses her patients with me (HIPAA and all that), no matter what kind of day she has had.  Instead she just keeps it all bottled up inside like a normal person...

Hey MQA, if it is not all $voodoo$, show us the math!

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14 minutes ago, Hugo9000 said:

Even if true (I didn't know if he was married or not, nor did I ever care as a subscriber or otherwise lol), there is often a firmer "Chinese wall" between married people than between coworkers, so that may not be bad in itself, except for an appearance of impropriety!

 

16 minutes ago, esldude said:

I'm not sure I see a problem with this assuming it is true.

 

10 minutes ago, Hugo9000 said:

 

The idea would be that there should be a "Chinese wall" between the editorial and advertising sides of a magazine to prevent any conflicts of interest or appearance of impropriety.  (To prevent accusations or suspicions of "bought" reviews:  "Here is your glowing review in exchange for your lovely new ad!")

 

3 minutes ago, John_Atkinson said:

 

My wife was Audio magazine's top salesperson when we first met and strongly believed in the idea of the Chinese Wall. We never discussed specific advertising or editorial matters all the time until she retired in anything other than the past tense. For example, "Your Velodyne review just lost the magazine $50,000 worth of advertising"  -

see https://www.stereophile.com/content/velodyne-df-661-loudspeaker

- to which I responded "Cheap at twice the price!"

 

John Atkinson

Editor, Stereophile

 

I wasn't suggesting otherwise, as you can see in my first post on the matter, where I just highlighted the significant portion above!  Of course, it was a joke about married couples who don't communicate, but the jokes that get the best laughs are rooted in truth, aren't they?  If not, nevermind, as I'm more into drama and romance than comedy, so I very well may be wrong on what's funny.

请教别人一次是5分钟的傻子,从不请教别人是一辈子的傻子

 

 

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1 minute ago, John_Atkinson said:

 

The INS thought so when I came to the US. Perhaps you'd better write them to let them know about the error. :-)

 

John Atkinson

Editor, Stereophile

 

Nah, they are bureaucrats and the distinction would be lost on them...though to be honest, their world makes more sense than Audiophiledom ;) 

Hey MQA, if it is not all $voodoo$, show us the math!

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2 hours ago, mansr said:

Yes, it's the same spectrum mirroring due to poor anti-imaging filters. In both cases, everything to the right of the notch is pure distortion.

 

2 hours ago, The Computer Audiophile said:

 

Here's the identical Bruno Mars track.

Screen Shot 2018-10-11 at 1.43.02 PM.png

Thanks both- am I right in thinking that in the case of the Beyoncé and Bruno Mars tracks they are just 44.1 recordings which are lazy upsampled by MQA to 24/96?

You are not a sound quality measurement device

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1 hour ago, Hugo9000 said:

 

The idea would be that there should be a "Chinese wall" between the editorial and advertising sides of a magazine to prevent any conflicts of interest or appearance of impropriety.  (To prevent accusations or suspicions of "bought" reviews:  "Here is your glowing review in exchange for your lovely new ad!")

 

A Chinese Wall seems unreasonable.  JA would have to refrain from picking up Stereophile for fear of discovering the advertisers and he'd have to refrain from talking to folks in the industry for fear they may be advertisers, and he'd have to refrain from talking to subscribers and "audiophiles", etc. This is absurd.

mQa is dead!

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2 minutes ago, lucretius said:

A Chinese Wall seems unreasonable.  JA would have to refrain from picking up Stereophile for fear of discovering the advertisers and he'd have to refrain from talking to folks in the industry for fear they may be advertisers, and he'd have to refrain from talking to subscribers and "audiophiles", etc. This is absurd.

That's why third-party ad brokers, like Google, are a good idea.

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15 minutes ago, mansr said:

Exactly.

Ok so to summarise these tracks tell us 

-that MQA master tracks may only be upsampled 44.1

- that the upsampling is quasi nos ie with little or no filtering of images 

-(semble) in these instances there is no deblurring of the 44.1 files as the impulse response of the original anti alias filter at 20-22 kHz is undisturbed (or has it been apodised and replaced with a minimum phase brick wall?) 

You are not a sound quality measurement device

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22 minutes ago, lucretius said:

 

A Chinese Wall seems unreasonable.  JA would have to refrain from picking up Stereophile for fear of discovering the advertisers and he'd have to refrain from talking to folks in the industry for fear they may be advertisers, and he'd have to refrain from talking to subscribers and "audiophiles", etc. This is absurd.

JA himself has discussed it, which is why I mentioned it.  I've never heard of anyone meaning it as literally as you're taking it.  Basically, the idea is that he won't discuss advertising with manufacturers, as that isn't his department.  Manufacturers or other advertisers such as equipment dealers, likewise, are expected not to talk about advertising with the magazine or not in relation to product availability for reviews, loans, pricing accommodations, or anything along those lines.  Anyway, he can chime in if he wants.  I think it's a common enough concept with magazines or television programs that have to balance editorial content with selling advertising.  It's not a legal concept, rather an editorial policy that is adopted (or not) by choice.  Obviously, there are those out there that are shameless with quid pro quo, and it normally comes out eventually to readers or viewers.

 

 

Edited to add:

 

On the internet, there are things like third-party ad brokers as Mansr mentioned, which can avoid the issues of possible bias.  Or, one could seek companies like Rolex or other upscale products to see if they are interested in advertising in a HiFi magazine or on its website.  How many audiophiles play golf, or are interested in photography, or other hobbies that have expensive gear?  A bit of research, and the right ad sales reps, and it might be feasible to carry zero ads directly related to audio, since the old model of subscriptions paying the full cost of running a magazine doesn't seem to work any longer.

 

Although, even then, there is always a possibility that a manufacturer will simply pay in some way other than advertising in order to get a positive review.  And, of course, the possibility that some readers will suspect such shenanigans whether or not it actually occurs.  So it all comes down to whether readers trust the editors and writers, no matter what the magazine's (or website's) stance may be on advertising.

请教别人一次是5分钟的傻子,从不请教别人是一辈子的傻子

 

 

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5 minutes ago, adamdea said:

Ok so to summarise these tracks tell us 

- that MQA master tracks may only be upsampled 44.1

A lot of MQA tracks are made from 44.1/48 kHz masters. When I checked over 100 tracks on Tidal last year, nearly were thus.

 

5 minutes ago, adamdea said:

- that the upsampling is quasi noise with little or no filtering of images

Right.

 

5 minutes ago, adamdea said:

-(semble) in these instances there is no deblurring of the 44.1 files as the impulse response of the original anti alias filter at 20-22 kHz is undisturbed (or has it been apodised and replaced with a minimum phase brick wall?) 

That's impossible to tell without access to the original.

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