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MQA Now Available On NAD


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Press Release:

NAD Partners with MQA to Bring the Original Studio Master Experience Home

 

 

Latest BluOS firmware will power select high performance NAD models with MQA for studio quality music streams in the home Pickering, Ontario, Canada, July 5, 2016 – NAD Electronics, the highly regarded manufacturer of high-performance audio/video components announced a partnership with MQA, effective today. NAD announced that MQA (Master Quality Authenticated) music will be supported on select BluOS-enabled NAD components with the upcoming BluOS firmware release, version 2.2.5 for NAD users.

 

 

NAD is proud to partner with MQA to introduce high-end audio consumers to this revolutionary end-to- end technology that captures and delivers master quality audio in a file that’s small enough to stream or download. At release, MQA music will be supported on the NAD M12, M50, M32, and C 390DD, with a view to supporting additional BluOS-enabled models in the future.

 

“NAD and MQA are excited for consumers to experience the magic of original studio recordings in the home,” commented Greg Stidsen, NAD’s Director of Technology and Product Planning. “MQA’s first implementation within BluOS brought master quality audio to NAD’s sister company, Bluesound. We can now advise NAD users of BluOS that they will also have access to original studio recordings. It’s an exciting development and we are proud to be among the first high performance audio companies to deliver the MQA technology for music lovers.”

 

 

BluOS is a proprietary operating system shared by NAD and Bluesound that allows for interoperability among BluOS players and connectivity of these players to streaming music in the cloud or from network sources. Both the players and the music sources are controlled by the BluOS app, which is available free for download for iOS and Android devices.

 

 

In the BluOS app, the MQA indicator glows green or blue to indicate that the Player is decoding and playing an MQA stream or file, and denotes provenance to ensure that the sound is identical to that of the source material. It glows blue to indicate it is playing an MQA For Immediate Release MQA Now Available on NAD Studio file, which has either been approved in the studio by the artist/producer or has been verified by the copyright owner.

 

 

Bob Stuart, MQA’s creator, said “Being able to connect listeners with the artist’s original studio recording through premium audio components such as NAD is incredibly exciting for MQA.”

 

All users will be prompted to upgrade to the new BluOS firmware, version 2.2.5, to fully experience the latest features enhancements and upgrades.

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