Article: Apple Music Lossless, High Resolution, and Dolby Atmos Announced

[loop7]

Competition is fantastic.

 

I will be surprised if Apple will allow CE manufacturers to embed the service directly. AirPlay for sure but I've never been a fan of a go-through device.

[loop7]

7 hours ago, Ran said:

Hopefully Apple will provide an open API so application developers can integrate this service.

I will be surprised if they do that. They tend to control the entire experience but I would love to them open things up.

[loop7]

I sometimes wonder if the streaming industry will eventually run out of enticements for customers.

 

MQA, lossless, High-res, spatial processing.

 

What happens then?

[loop7]

What are predictions for Qobuz and TIDAL pricing moving forward? With Amazon and Apple both pricing lossless/high resolution at previously lossy prices, will Q & T lower pricing? 

 

I realize many of us in this niche are willing to pay more for the integrations these two services offer but it is a curious issue.

[loop7]

Apple has become the gold standard of controlling the conversation and flipping an issue upside down.

 

I am curious how they'll do this with the recent bombshell piece in the NYT regarding encryption and data access to users in China.

[loop7]

Is it safe to assume most of Apple's Dolby Atmos offering will be bulk processed and not white glove?