MQA is Vaporware

[Audiophile Neuroscience]

8 hours ago, The Computer Audiophile said:

I see many similarities between people's beliefs about MQA and the latest Coronavirus. Many people believe what they hear first, and don't change their beliefs no matter what information comes subsequently.

People were told MQA is the best thing ever, by MQA ltd and by the old guard press. This sealed in their minds that MQA is truly remarkable.

 

People believe what they want to believe.It is important to believe in something; the some thing is often less important than the belief. Once believed, one looks for confirmation biased to that belief

 

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MQA is really an exercise in consumer psychology, not demand driven by product superiority or  meeting a consumer need.

 

Thus defines 'good' marketing

[Audiophile Neuroscience]

2 hours ago, MikeyFresh said:

 

You mean bullshit marketing,because there is nothing behind the curtain.

 

 

[Audiophile Neuroscience]

13 hours ago, lucretius said:

 

If the product is sub-par, then no amount of marketing will save it in the long run.

Let's hope so.