Article: Magico LLC December 2013

[johniboy24]

nicely written... marketing article.

[johniboy24]

Ok, let me try to explain. The entire article reads like a marketing brochure to me. A well written one. By the way, I do not doubt that Magico is producing great speakers.

If you go through the paragraphs, one by one, this is how it reads. I will now phrase them more bluntly and exaggerate on purpose to make the point.

 

1. Magico builds the best speaker in the world

2. Overview of the company: Magico builds the finest products that is why they are so successful. The speakers are made of special wood that everybody raves about. They now had to move to new production facilities, because they are so successful.

3. Magico is using the highest quality parts to assemble their products and have high QC standards.

4. Description of the S3 and QSub (and of an "stunning" listening room), including pricing.

5. The 100k Magico products are worth the money (because of the points listed above).

 

The language of the article is filled with adjectives and superlatives. Just go through and mark them, you will be surprised. Again, its very well written but could be printed on glossy paper and distributed as sales brochure. And at the end I went away with the feeling that someone just tried to convince me why its ok to spend 100k (or even 600k) on THESE speakers.

 

In my opinion, I would have liked to see a bit more objective article describing pros and cons, not just the pros. When describing the company it would have been nice to see some comparison with other manufacturers. I bet that most of them have high QC standards and a "stunning" listening room. When describing the drivers, wood, anodization, what were the criteria for the selection, again, what the pros and cons. A "scratch resistance" can´t be the only criterion.

 

Just my 2 cents and MY opinion.