Currently looking into reporting MQA to the Danish Ombudsmand.
This from the forbrugerombudsmanden.dk website
Claims must be documented
Companies must be able to provide evidence of the claims they use in marketing their goods or services. It is a good idea to have the documentation ready when the marketing starts.
It is a requirement that companies can document the claims they use about their goods or services in advertising and other marketing. It must be proved if a company, for example, claims that a watch is waterproof or a car wash can prevent rust.
When the company begins to market the product or service, the company must have certain knowledge that it can provide evidence of the claim.
The documentation must be available at all times if it becomes necessary to document the claim.Therefore, it may be a good idea that the company has obtained the documentation already when the marketing of the product or service begins.
WHAT IS SUFFICIENT DOCUMENTATION?
What the documentation should contain depends on the claim used to market the product or service. The claim does not necessarily have to be scientifically proven, but the requirements for the documentation are high.
For example, if a company markets itself with the fact that it is cheapest, it must be possible to document that the claim is based on a representative and relevant comparison.
If the company cannot provide evidence of the claim, the claim will be considered to be in violation of the Marketing Law's requirement that information in advertising and other marketing must not be incorrect or misleading.
The way I see it this will be a hard sell for MQA and will be implemented all over the EU, anyone up for collecting documentation against MQA's claims ?