Chris wasn't shilling for Aurender. He was simple stating facts for a very broad spectrum of audiophile brands. I have been associated with a few dealers and know that there is most often a healthy markup of these products. Companies need to make some profit above their expenses AND dealers need to make some profit to continue to exist. Hopefully the final price is fair. If it isn't fair (or deemed as such to the buyers), the companies tend not to survive. Since Aurender is a Korean company, few of us are privy to internal business/manufacturing affairs. If you want to explain them to us, do so factually and without innuendo. If you have a complaint with Chris, PM him.