Apple Purchased Primephonic

[The Computer Audiophile]

https://www.apple.com/newsroom/2021/08/apple-acquires-classical-music-streaming-service-primephonic/
 

CUPERTINO, CALIFORNIA AND LONDON Apple today announced it has acquired Primephonic, the renowned classical music streaming service that offers an outstanding listening experience with search and browse functionality optimized for classical, premium-quality audio, handpicked expert recommendations, and extensive contextual details on repertoire and recordings.

With the addition of Primephonic, Apple Music subscribers will get a significantly improved classical music experience beginning with Primephonic playlists and exclusive audio content. In the coming months, Apple Music Classical fans will get a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits.

“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”

“Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” said Thomas Steffens, Primephonic’s co-founder and CEO. “Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners. We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience.”

“Primephonic was founded to ensure that classical music will stay relevant for future generations,” said Gordon P. Getty, a major shareholder of Primephonic. “Primephonic and Apple together can realize that mission and take classical to a worldwide audience.”

Primephonic is no longer available for new subscribers and will be taken offline beginning September 7. Apple Music plans to launch a dedicated classical music app next year combining Primephonic’s classical user interface that fans have grown to love with more added features. In the meantime, current Primephonic subscribers will receive six months of Apple Music for free, providing access to hundreds of thousands of classical albums, all in Lossless and high-resolution audio, as well as hundreds of classical albums in Apple Music’s Spatial Audio, with new albums added regularly.

[firedog]

Hard to believe they will do anything but ruin it.

[The Computer Audiophile]

12 minutes ago, firedog said:

Hard to believe they will do anything but ruin it.

I agree. 
 

I wish it were different but I have a feeling Apple will just drain the IP, incorporate a half-ass version in Apple Music, and close it down. 

[firedog]

23 minutes ago, The Computer Audiophile said:

I agree. 
 

I wish it were different but I have a feeling Apple will just drain the IP, incorporate a half-ass version in Apple Music, and close it down. 

I'd put money down on that prediction being accurate.

[Pierre LeMonf]

Interesting. I will follow this story as it develops. I hope they do good things with it.

[left channel]

Happy for the owners of Primephonic. Sorry for the subscribers.

[RickyV]

A friend of mine has Primephonic but he already has problems with the app. He gets half a month of money back and of cause they are trying to get you to switch to apple. Is this going incredibly fast or is this know to the Primephonic users for a longer time? 
My friend informs me that there is a German classical streaming service that might be interesting. Do not know the name yet, waiting for it

 

It’s Idagio. Anyone know this service?

[larryb]

Idagio - redbook streaming last I heard.  Also, I think the library is not as good, but since they overlap but don’t nest, that’s a matter of taste.

[loop7]

On 8/30/2021 at 4:22 PM, The Computer Audiophile said:

I wish it were different but I have a feeling Apple will just drain the IP, incorporate a half-ass version in Apple Music, and close it down. 

I'll be shocked if you are wrong about this.