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Article: Review | DenaFrips Pontus DAC


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10 minutes ago, Rexp said:

Here's a review I regard as honest, doesn't seem to have done Top Gear (the most successful car show IN THE WOLRD..) any harm, quite the opposite in fact. 

 

That’s not a review. It’s a comedy sketch. People often conflate negative comments with being truthful. Nothing could be further from the truth. Comedy sketches like this one are a huge disservice to everyone. 

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4 minutes ago, Rexp said:

'The industry calls it the Clarkson effect, which is said to make or break a car’s fortune. A favourable review will have thousands heading into the showrooms. A negative review will have a similar effect — except that the hordes will be buying rival models.

This pied-piper phenomenon has marketing heads waking up in cold sweats the night before a review is published, and agonising over whether they should lend him a car to test-drive, running the risk of an acerbic and instantly memorable putdown. Such as in the case of the Porsche Cayenne (“I have seen more attractive gangrenous wounds than this”), the Peugeot 307CC (“It’s like running into an old girlfriend who, since you last saw her, has had three children, cut her hair, eaten all the pies and given up)” and the Perodua Kelisa, which “sounds like a disease”.

“The Jeremy Clarkson effect is renowned within the car industry,” says Jamie Matthews, chief executive of Initials Marketing, an agency that develops campaigns for car brands. “He can make or break car launches.

“He’s entertaining and eccentric, but he’s also the car expert who has an opinion, and that’s what buyers want: they are looking for a strong point of view about a car to guide them'

Great entertainment. Anyone who looks at his Porsche Cayenne comment and makes a purchasing decision based on that is quite foolish. He is an entertainer. 

Founder of Audiophile Style | My Audio Systems AudiophileStyleStickerWhite2.0.png AudiophileStyleStickerWhite7.1.4.png

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