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https://9to5mac.com/2019/08/07/apple-music-apple-digital-masters/

 

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While it has been in the works for years, Apple Music has officially launched “Apple Digitial Masters” as a way to bring its “Mastered for iTunes” hi-res recordings into one global catalog.

 

Reported by Billboard, Apple has today confirmed that it is combining its collection of hi-res recordings from the Mastered for iTunes program with an initiative called Apple Digital Masters for Apple Music.

 

Not sure if their meaning is the same as ours.  Anyone have any insight?


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Do facts matter?

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No, but I drove one when it first came out - kinda like a golf cart


"The overwhelming majority [of audiophiles] have very little knowledge, if any, about the most basic principles and operating characteristics of audio equipment. They often base their purchasing decisions on hearsay, and the preaching of media sages. Unfortunately, because of commercial considerations, much information is rooted in increasing revenue, not in assisting the audiophile. It seems as if the only requirements for becoming an "authority" in the world of audio is a keyboard."

-- Bruce Rozenblit of Transcendent Sound

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On 8/7/2019 at 11:19 AM, wgscott said:

Not sure if their meaning is the same as ours.  Anyone have any insight?

 

One can only hope its a stepping stone of some sort to lossless.  But more than anything, it seems to be a rebranding of "Mastered For iTunes".  With iTunes discontinued, they needed a different name for the segment of their catalog that has not been subjected to the loudness war stuff per Apple's specifications.  Apple Digital Masters is that new name.

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Here is an in depth  explanation of Apple's Digital Masters program.  It seems to me they are trying to make AAC be as super as possible rather than provide lossless, there must be a profit angle to all of that.  And with Tidal's hifi user base being such a tiny fraction compared to Apple Music and Spotify, I interpret Apple's explanation of the Apple Digital Masters programs as them doubling down on AAC and making it seem like it performs like lossless.   I don't understand the technical side of it enough to offer an informed opinion, but it seems a bit like MQA in that both supposedly offer audio quality that exceeds the amount of bandwidth necessary to transmit it, even though MQA is lossless-ish.

 

It will be interesting to see what effect Amazon's supposedly forthcoming hi-res service will be.  Hard to imagine Tidal surviving that one.  And if we're lucky, Amazon's marketing could push Spotify and Apple Music in the lossless direction even though they presently seem disinterested.  

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43 minutes ago, DancingSea said:

Here is an in depth  explanation of Apple's Digital Masters program.  It seems to me they are trying to make AAC be as super as possible rather than provide lossless, there must be a profit angle to all of that.  And with Tidal's hifi user base being such a tiny fraction compared to Apple Music and Spotify, I interpret Apple's explanation of the Apple Digital Masters programs as them doubling down on AAC and making it seem like it performs like lossless.   I don't understand the technical side of it enough to offer an informed opinion, but it seems a bit like MQA in that both supposedly offer audio quality that exceeds the amount of bandwidth necessary to transmit it, even though MQA is lossless-ish.

 

It will be interesting to see what effect Amazon's supposedly forthcoming hi-res service will be.  Hard to imagine Tidal surviving that one.  And if we're lucky, Amazon's marketing could push Spotify and Apple Music in the lossless direction even though they presently seem disinterested.  

 

MQA IS LOSSY - PERIOD. MQA adds noise and harmonics not in the original cut. Not worth it.


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1 hour ago, botrytis said:

 

MQA IS LOSSY - PERIOD. MQA adds noise and harmonics not in the original cut. Not worth it.

 

My “lossy-ish” comment was more about the quality of MQA than anything else 👍

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