witchdoctor Posted October 28, 2017 Share Posted October 28, 2017 Let me tell you how you market any product. Rule number one is you TARGET people who WANT the solution you are offering. Has anyone noticed that roughly 50% of the sponsors of Computer Audiophile are MQA partners? These are the BEST companies in audio that are offering bleeding edge products to sophisticated music lovers.Looking at the banner on the right side of the home page and in sponsored circles there is: dCS, Auralic, Lumin, Pro-Ject, Mytek and iFi. Then you have the number one hirez content site which will soon be offering MQA streaming HD Tracks. What the WD sees on CA is largely a bunch of members that HATE all things MQA. The MQA is Vaporware thread is not exactly an MQA love fest shall we say? Now that is all good, the members here are certainly passionate in their opinions. This thread is about sponsor wars. Does it make any sense for companies that have embraced MQA to market to a bunch of people that hate MQA? If the answer is yes will those sponsors have success? Will those marketing dollars actually be spent wisely marketing on the malcontent members here to convert them to MQA? Will those sponsors move on to a more friendly audio crowd? If YOU were an MQA partner would how would you spend YOUR sponsorship dollars? Where members dislike MQA or on a resource like Stereophile or Darko which have embraced MQA? There are tons of publishers that are fighting for the sponsorship dollars spent by MQA partners. I don't know the answer, would anyone like to chime in? Link to comment
Popular Post Samuel T Cogley Posted October 28, 2017 Popular Post Share Posted October 28, 2017 6 minutes ago, witchdoctor said: Let me tell you how you market any product. You should open with your experience in marketing. I might help your intended audience decide how much credibility you have to lecture on the topic. Here's your chance to detail your marketing experience. Quote What the WD sees on CA is largely a bunch of members that HATE all things MQA. The MQA is Vaporware thread is not exactly an MQA love fest shall we say? Is that how they see CA over at the MQA group on Facebook? No doubt Bob Stuart would love to see that thread vanish from the internet. Quote This thread is about sponsor wars. I disagree. This thread is a subtle attempt to get Chris' attention. To let him know that some "high profile" people aren't happy with MQA skepticism being freely discussed here. Quote If YOU were an MQA partner would how would you spend YOUR sponsorship dollars? Where members dislike MQA or on a resource like Stereophile or Darko which have embraced MQA? The use of "dislike" and "embrace" here demonstrate a stunningly superficial, if not child-like understanding of the actual issues at stake here. Quote I don't know the answer, would anyone like to chime in? But you do know the answer. Sponsors should punish Chris for his insolence. Right? You're taking your game up a notch it would seem. Just be ready to bear the consequences. Teresa, daverich4, kumakuma and 2 others 3 1 1 Link to comment
Popular Post jabbr Posted October 28, 2017 Popular Post Share Posted October 28, 2017 Troll alert PeterSt, MrMoM, kumakuma and 2 others 4 1 Custom room treatments for headphone users. Link to comment
witchdoctor Posted October 28, 2017 Author Share Posted October 28, 2017 41 minutes ago, jabbr said: Troll alert Geezer alert Link to comment
Indydan Posted October 28, 2017 Share Posted October 28, 2017 So Witchdoctor the MQA fanboy stars another damn thread on MQA. Get a life! Link to comment
witchdoctor Posted October 28, 2017 Author Share Posted October 28, 2017 1 minute ago, Indydan said: So Witchdoctor the MQA whore stars another damn thread on MQA. Get a life! This is EXACTLY why I started this thread. Why would an MQA partner spend good sponsorship money to market to this vitriol? Link to comment
kumakuma Posted October 28, 2017 Share Posted October 28, 2017 Just now, witchdoctor said: This is EXACTLY why I started this thread. Why would an MQA partner spend good sponsorship money to market to this vitriol? Because MQA represents an infinitesimally small part of their business? Sometimes it's like someone took a knife, baby Edgy and dull and cut a six inch valley Through the middle of my skull Link to comment
witchdoctor Posted October 28, 2017 Author Share Posted October 28, 2017 2 minutes ago, kumakuma said: Because MQA represents an infinitesimally small part of their business? So you admit they are basically wasting their sponsorship dollars but should basically just eat it? Link to comment
FredericV Posted October 28, 2017 Share Posted October 28, 2017 Do we need ANOTHER mqa topic???? Designer of the 432 EVO music server and Linux specialist Discoverer of the independent open source sox based mqa playback method with optional one cycle postringing. Link to comment
kumakuma Posted October 28, 2017 Share Posted October 28, 2017 6 minutes ago, witchdoctor said: So you admit they are basically wasting their sponsorship dollars but should basically just eat it? Look at the marketing campaigns of these companies and it is clear that MQA is not a priority for them so whether or not the readers of a particular marketing medium have a stance vis-a-vis MQA is simply irrelevant. The Computer Audiophile 1 Sometimes it's like someone took a knife, baby Edgy and dull and cut a six inch valley Through the middle of my skull Link to comment
christopher3393 Posted October 28, 2017 Share Posted October 28, 2017 I suppose it is a fair question that the OP has raised. But why do I suspect that the Bitchdoctor is just bitching...again? It feels like a campaign is being waged. wgscott 1 Link to comment
PeterSt Posted October 28, 2017 Share Posted October 28, 2017 IQ=280, EQ < 0. Lush^3-e Lush^2 Blaxius^2.5 Ethernet^3 HDMI^2 XLR^2 XXHighEnd (developer) Phasure NOS1 24/768 Async USB DAC (manufacturer) Phasure Mach III Audio PC with Linear PSU (manufacturer) Orelino & Orelo MKII Speakers (designer/supplier) Link to comment
George Hincapie Posted October 28, 2017 Share Posted October 28, 2017 2 hours ago, witchdoctor said: This is EXACTLY why I started this thread. Why would an MQA partner spend good sponsorship money to market to this vitriol? . Link to comment
mcgillroy Posted October 28, 2017 Share Posted October 28, 2017 Is there a secret badge offered by MQA for getting banned on CA?! It certainly would be an exclusive club. The Computer Audiophile 1 Link to comment
Popular Post Miska Posted October 28, 2017 Popular Post Share Posted October 28, 2017 3 hours ago, witchdoctor said: Has anyone noticed that roughly 50% of the sponsors of Computer Audiophile are MQA partners? I assume they would be much happier without having to pay MQA licenses for each and every product they sell, regardless if any of their customer is ever going to use it. They just wanted to play safe and tick all the possible feature check-boxes. And in the end, maybe their customers want pay for just that. It is just like home theater amplifiers that have a looong list of all kinds of obscure logos and features printed on top of the box. While quality of the electronics and actual sound quality has been going downhill due to higher percentage of sales price going to license costs of all kinds of technologies. kumakuma, Fyper, Teresa and 13 others 13 1 2 Signalyst - Developer of HQPlayer Pulse & Fidelity - Software Defined Amplifiers Link to comment
NOMBEDES Posted October 28, 2017 Share Posted October 28, 2017 2 hours ago, Miska said: I assume they would be much happier without having to pay MQA licenses for each and every product they sell, regardless if any of their customer is ever going to use it. They just wanted to play safe and tick all the possible feature check-boxes. And in the end, maybe their customers want pay for just that. It is just like home theater amplifiers that have a looong list of all kinds of obscure logos and features printed on top of the box. While quality of the electronics and actual sound quality has been going downhill due to higher percentage of sales price going to license costs of all kinds of technologies. Post of the day award + + In any dispute the intensity of feeling is inversely proportional to the value of the issues at stake ~ Sayre's Law Link to comment
Popular Post Norton Posted October 28, 2017 Popular Post Share Posted October 28, 2017 Quote Does it make any sense for companies that have embraced MQA to market to a bunch of people that hate MQA? I have to confess I am now super- bored of all your MQA threads. But the answer to your question is yes, because the inhabitants of this forum are far more likely to be actual customers for these sponsors' products, in spite of, rather than because of the addition of MQA. Or to put it another way, if sponsors removed MQA features from their products, they would likely lose few sales from the inhabitants of this site, but if they made their products MQA-only they'd likely be out of business in a month. I don't know what your day job is, but my advice is not to leave it for a career in marketing or sales. Your opening sentence is the diametric opposite of good sales and marketing practice: offer people what they want rather than target people who want what you are offering. If the latter was true, the Sinclair C5 would have been a huge success. The Computer Audiophile, Mordikai, firedog and 2 others 4 1 Link to comment
witchdoctor Posted October 28, 2017 Author Share Posted October 28, 2017 Thanks everyone for your responses. As far as the posts go kumakuma said that marketing dollars for MQA is a small part of the budget so its inconsequential, miska and nombedes shared that these companies prefer to "check off the boxes" and let the customer decide how they want to listen even though they need to pay another licensing fee. Norton made a claim that if these companies removed MQA they would not lose customers which is the exact opposite of the "check all the boxes so we don't lose customers" approach. The rest of the posters didn't really answer the question and kind of confirmed my opening post about members not liking MQA. Anyone else going to weigh in? Do you think the MQA discussion here will be attracting MORE MQA partners to become sponsors as well? If a thread has the initials M-Q-A in it will it still attract the haters who can't help the turds flying from their fingertips into the keyboard before they flush... I mean hit send? The bitchdoctor- I mean witchdoctor wants to know. Link to comment
Miska Posted October 28, 2017 Share Posted October 28, 2017 It all boils down to how much customers are ready to take actual performance hit for the MQA check box. You don't gain any quality with it, but you may lose some due to the added licensing cost when you want to hit a certain price point so you need to shave it off somewhere else. mansr 1 Signalyst - Developer of HQPlayer Pulse & Fidelity - Software Defined Amplifiers Link to comment
Popular Post kumakuma Posted October 28, 2017 Popular Post Share Posted October 28, 2017 38 minutes ago, witchdoctor said: If a thread has the initials M-Q-A in it will it still attract the haters who can't help the turds flying from their fingertips into the keyboard before they flush... I mean hit send? The bitchdoctor- I mean witchdoctor wants to know. Your use of the word haters is juvenile and shows your lack of understanding of the issues around this technology. If you'd bothered to read the threads devoted to the subject, you will see that people object to MQA for very well-thought-out technical and economic reasons that have nothing to do with whether they "love" or "hate" MQA. wgscott, Fyper and Les Habitants 2 1 Sometimes it's like someone took a knife, baby Edgy and dull and cut a six inch valley Through the middle of my skull Link to comment
jabbr Posted October 28, 2017 Share Posted October 28, 2017 6 hours ago, witchdoctor said: So you admit they are basically wasting their sponsorship dollars but should basically just eat it? iFi, Mytek etc are hardly wasting their sponsorship dollars. Their products are discussed and well regarded on CA. I for one bought an iDSD Micro based not only on positive reports here but measurements posted by eg @Miska. The DAC does have many features and stickers that I don’t use, nor care about as long as they don’t make the music worse. Teresa 1 Custom room treatments for headphone users. Link to comment
witchdoctor Posted October 29, 2017 Author Share Posted October 29, 2017 3 hours ago, kumakuma said: Your use of the word haters is juvenile and shows your lack of understanding of the issues around this technology. If you'd bothered to read the threads devoted to the subject, you will see that people object to MQA for very well-thought-out technical and economic reasons that have nothing to do with whether they "love" or "hate" MQA. But the people who "love" MQA do so for well thought out and technical reasons as well. We can both create a list of posts by people with either perspective. This brings up my original question, how would you advise an MQA partner to spend their marketing dollars? They didn't license it to lose money did they? I am not an MQA partner/sponsor so can't answer that question, can you? Link to comment
witchdoctor Posted October 29, 2017 Author Share Posted October 29, 2017 2 hours ago, jabbr said: iFi, Mytek etc are hardly wasting their sponsorship dollars. Their products are discussed and well regarded on CA. I for one bought an iDSD Micro based not only on positive reports here but measurements posted by eg @Miska. The DAC does have many features and stickers that I don’t use, nor care about as long as they don’t make the music worse. I plan on buying the new iFi MQA Black Label DAC, if you go to their sponsored circle I posted a question for them and am waiting on an answer. Link to comment
witchdoctor Posted October 29, 2017 Author Share Posted October 29, 2017 3 hours ago, Miska said: It all boils down to how much customers are ready to take actual performance hit for the MQA check box. You don't gain any quality with it, but you may lose some due to the added licensing cost when you want to hit a certain price point so you need to shave it off somewhere else. Miska you need to change one word in your post. You don't gain any quality with it, should be I don't gain any quality with it, Many sponsors, vendors, artists, MQA partners, major labels and of course consumers feel they DO gain sound quality with it. As for the price point both my Tidal subscription and my Blue Sound Node are the same price as they were pre MQA. I think the company took the licensing hit (hooray for Tidal and Bluesound). In fact I don't know even one company that charged a premium for MQA, do you? Link to comment
Popular Post kumakuma Posted October 29, 2017 Popular Post Share Posted October 29, 2017 2 minutes ago, witchdoctor said: In fact I don't know even one company that charged a premium for MQA, do you? This should tell you the true value of MQA in the market. jabbr, mansr, 4est and 1 other 3 1 Sometimes it's like someone took a knife, baby Edgy and dull and cut a six inch valley Through the middle of my skull Link to comment
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