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MQA is Vaporware


Rt66indierock

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It must be a record label issue, The UK version of two platforms has withdrawn them Tidal MQA well as Qobuz PCM  

Queen Qobuz.png

Queen Tidal.png

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Not a lot going on it seems with MQA at the Bristol Hifi Show, only a handful of supporters mentioned looking at the latest social media advertising push this week.

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I see Universal are still rolling out MQA CD, I thought it had fizzled out ?0?ui=2&ik=d67c867096&attid=0.1&permmsgid=msg-a:r1301268158480799210&th=1708c7c730211248&view=fimg&sz=s0-l75-ft&attbid=ANGjdJ8cDuQDc2gom5zSl_3WJEsQTEqUNPGaMbu7drOBKwccVxyykUrcV7omjBANNwH0kBfDqXR8C3w4MJkCj5t-idjeEOeSY11VB-oOKjFCJZvOZyu775BzaL6IpPg&disp=emb&realattid=1708c7c493c91a66e271

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https://www.mqa.co.uk/newsroom/opinions/tidal-vs-amazon-music-hd-sound-quality

 

"Unless your provider streams MQA, you can’t guarantee that you get the very best sound quality. MQA goes beyond losslessness. It is revolutionary in setting as its goal the much more challenging vision of perceptual losslessness"

 

Really not sure about that.........

 

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Sounds like MQA need another avenue to push as streaming audio has stalled at Tidal, Deezer never happened for them Spotify and Apple are happy with lossy (and so are the masses) the behemoth Amazon and Qobuz kept with good "ole" PCM so they need to boost the revenue somewhere ???

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On 9/6/2020 at 8:15 PM, Confused said:

Some interesting comments:

 

https://www.cnet.com/how-to/best-music-streaming-service-for-2020-spotify-apple-amazon-and-youtube-music/

 

Note that MQA is listed in the bad section of Tidal’s good / bad summary.

 

Interesting, looking at the article not sure what is relevant to 2020 as it may be a rehash as the comments area is closed and they go back 5 years ? 

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Do you think hardware manufacturers are proactively looking at adding MQA into their new product or is the audiophile consumer asking for it still so putting pressure on them to include it anyway, It's now 2020 and we still see reputable manufacture's integrating MQA into their new products, as seen in KEFs refresh of the LS50 speaker ?

https://www.whathifi.com/reviews/kef-ls50-wireless-ii

 

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2 minutes ago, The Computer Audiophile said:

This is a good one from that link, "TIDAL HiFi users now stream 40% more tracks in Master Quality than last year."

 

While true, it's through all kinds of funny business. My wife uses Tidal, has no interest in MQA because she doesn't even know what it is, but every time she downloads an album or marks one as a favorite, it's the MQA version by default. She's on an iPhone with no MQA support and no external audio device. That's how MQA gets to the 40% more number. 

It's all business Chris, I am sure the consumer is well down the food chain in it's decision, Warners are shareholders of MQA Ltd, their MD is ex Warners they need to keep pushing as Tidal is still their only vehicle after 4 years. 

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13 minutes ago, KeenObserver said:

Right from the beginning MQA has been less than forthright if not completely misleading. This left people skeptical and led to careful analysis of the system.  The claims made by MQA were shown to be less than what was claimed, if not outright lies.  MQA is not lossless.  It is a backdoor way of introducing DRM.

MQA does not pass the smell test.

MQA is a tax on the music consumer, a source of wealth for MQA, and a scheme to secure the control of the music distribution business for MQA.

MQA is a pox on the music consumer.

Well if this the case, it could get very messy as Warners could start distributing MQA encoded FLAC files to the likes of Amazon and Qobuz to use for streaming so creating a two tier hi res system limping along with substandard playback on non compatible hardware 

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My main concern going forward is the “clean” lossless streamers Qobuz / Deezer / Amazon may get content for delivery to the masses that are MQA coded by effective distribution 

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After some analysis of a lot of these Warner releases on Tidal  looks like they are conversions of 16/44.1 copies, so not even hi res par say, so what’s the point nothing to preserve above 20khz regardless if we can hear it or not and no saving on space, plus most of them are not authenticated as a studio source. So they are left with their “deblurring” and proprietary filtering which I am sure can be created by personal eq, readily  available filtering or room treatments. 

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14 minutes ago, KeenObserver said:

What label?  Are they posted as being MQA?

2L are known for supplying MQA versions to other streaming platforms by default, they have been backers of the format since its inception 

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