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  • Apple Music Lossless, High Resolution, and Dolby Atmos Announced

     

     

    Hi Guys, Apple has finally announced its lossless CD quality, high resolution, and Dolby Audio tier to its streaming music service Apple Music. It looks like lossless (44.1/48 kHz) audio and Dolby Atmos will be included for the same price as the lossy tier, but high resolution audio will be an additional cost. The Apple Music app also has offline downloads for those who don't want to use up an expensive data plan streaming high resolution audio over LTE or 5G.

     

    Here's the complete release from Apple - https://www.apple.com/newsroom/2021/05/apple-music-announces-spatial-audio-and-lossless-audio/

     

    P.S. I don't like to toot my own horn, but I have to say I was right when I said in 2014 that high resolution audio wasn't coming soon from Apple (link). I guessed that it would be at least 5 years. Nearly 7 years later, we finally have it, and I'm very happy to see Apple finally flip the high resolution switch. 

     

    P.P.S. Amazon Music HD has now cut its prices as well, "The monthly price has now been cut from $12.99 for Amazon Prime members, to $7.99. Non-Prime users have had the price cut from $14.99 to $9.99 monthly."

     

     

     

     

    Apple Music announces Spatial Audio with Dolby Atmos; will bring Lossless Audio to entire catalog

    The next generation of sound on Apple Music is coming to subscribers June 2021 at no additional cost
     
    Spatial Audio with Dolby Atmos and Lossless Audio are coming to Apple Music subscribers beginning June 2021.
     
    CUPERTINO, CALIFORNIA Apple today announced Apple Music is bringing industry-leading sound quality to subscribers with the addition of Spatial Audio with support for Dolby Atmos. Spatial Audio gives artists the opportunity to create immersive audio experiences for their fans with true multidimensional sound and clarity. Apple Music subscribers will also be able to listen to more than 75 million songs in Lossless Audio — the way the artists created them in the studio. These new features will be available for Apple Music subscribers starting next month at no additional cost.
     
    “Apple Music is making its biggest advancement ever in sound quality,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Listening to a song in Dolby Atmos is like magic. The music comes from all around you and sounds incredible. Now we are bringing this truly innovative and immersive experience to our listeners with music from their favorite artists like J Balvin, Gustavo Dudamel, Ariana Grande, Maroon 5, Kacey Musgraves, The Weeknd, and so many more. Subscribers will also be able to listen to their music in the highest audio quality with Lossless Audio. Apple Music as we know it is about to change forever.”

     

    Spatial Audio with Support for Dolby Atmos

    Apple is bringing Spatial Audio with support for Dolby Atmos to Apple Music. Dolby Atmos is a revolutionary, immersive audio experience that enables artists to mix music so the sound comes from all around and from above. By default, Apple Music will automatically play Dolby Atmos tracks on all AirPods and Beats headphones with an H1 or W1 chip, as well as the built-in speakers in the latest versions of iPhone, iPad, and Mac. Apple Music will be adding new Dolby Atmos tracks constantly and will be curating a special set of Dolby Atmos playlists to help listeners find the music they love. In addition, albums that are available in Dolby Atmos will have a badge on the detail page for easy discovery.
     
    At launch, subscribers can enjoy thousands of songs in Spatial Audio from some of the world’s biggest artists and music across all genres, including hip-hop, country, Latin, pop, and classical. Apple Music is working with artists and labels to add new releases and the best catalog tracks, as more artists begin to create music specifically for the Spatial Audio experience. Together, Apple Music and Dolby are making it easy for musicians, producers, and mix engineers to create songs in Dolby Atmos. Initiatives include doubling the number of Dolby-enabled studios in major markets, offering educational programs, and providing resources to independent artists. 
     
    “Today marks the introduction of Dolby Atmos on Apple Music — a new music experience that is transforming how music is created by artists and enjoyed by their fans,” said Kevin Yeaman, Dolby Laboratories’ president and CEO. “We are working with Apple Music to make Spatial Audio with Dolby Atmos widely available to all musicians and anyone who loves music.”
     
    J Balvin said: “I’m really excited to be part of this project with Apple Music because I always want to be a step ahead and I think this is one of those steps. With Lossless, everything in the music is going to sound bigger and stronger but more importantly, it will be better quality. Hearing myself and my music in Dolby Atmos for the first time, it was just crazy, it blew my mind, it’s indescribable. I think fans will really love this new experience.”
     
    Gustavo Dudamel said: “There are no words to describe the immersive, overpowering experience of being a conductor, leading a performance of Mahler’s towering ‘Symphony of a Thousand.’ But now, technology is advancing to bring that experience closer to our ears, our minds, and our souls. Share with me this monumental, live performance with my beloved Los Angeles Philharmonic, remastered in Dolby Atmos audio technology for the first time on Apple Music alongside my collection of Deutsche Grammophon recordings with the LA Phil, in rich, remarkable 3D sound.”
     
    Grammy Award-winning producer, songwriter, and composer Giles Martin said: “Since recording began, artists, producers, and engineers have tried to paint pictures with sound, transporting listeners to worlds they never knew existed, even when the sound came from a single speaker. Now with the dawn of immersive audio, we can take the music lover inside the music. From the feeling of hearing your favorite artist in the same room as you, to the experience of sitting directly in the middle of a symphony orchestra, the listening experience is transformative and the possibilities for the creator are endless. This is a quantum leap in technology – I have so far had the pleasure of mixing some of the greatest artists in history in Dolby Atmos. With this work I have found myself falling into albums I love. There is a unique experience of being able to fully immerse myself in music that, although is familiar, suddenly sounds new, fresh, and immediate. As a creator, it is beyond exciting that we can now share this incredible experience through Apple Music.”
     
    Mixing engineer Manny Marroquin said: “Spatial Audio gives music a new identity. Every time I mix in Atmos it gives me goosebumps. The future has arrived.”

     

    Lossless Audio

    Apple Music will also make its catalog of more than 75 million songs available in Lossless Audio. Apple uses ALAC (Apple Lossless Audio Codec) to preserve every single bit of the original audio file. This means Apple Music subscribers will be able to hear the exact same thing that the artists created in the studio.
    To start listening to Lossless Audio, subscribers using the latest version of Apple Music can turn it on in Settings > Music > Audio Quality. Here, they can choose different resolutions for different connections such as cellular, Wi-Fi, or for download. Apple Music’s Lossless tier starts at CD quality, which is 16 bit at 44.1 kHz (kilohertz), and goes up to 24 bit at 48 kHz and is playable natively on Apple devices. For the true audiophile, Apple Music also offers Hi-Resolution Lossless all the way up to 24 bit at 192 kHz.1
     
    Producer Piper Payne said: “The soul and life of the mix is sitting in the extra bits of data that are stored in the lossless file. As a mastering engineer, having the ability to convey the music to the listener at its highest quality is the end goal of what I work for every day.”
     
    Availability

    Spatial Audio with support for Dolby Atmos and Lossless Audio will be available to Apple Music subscribers at no additional cost.

    Thousands of tracks will be available in Spatial Audio with Dolby Atmos at launch, with more added regularly.

    Apple Music’s catalog of more than 75 million songs will be available in Lossless Audio.

    More information, including a comprehensive list of compatible devices, is available at apple.com/apple-music.
     
      1. Due to the large file sizes and bandwidth needed for Lossless and Hi-Res Lossless Audio, subscribers will need to opt in to the experience. Hi-Res Lossless also requires external equipment, such as a USB digital-to-analog converter (DAC).

     



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    30 minutes ago, new_media said:

     

    I think Apple is just making this move to keep up with Spotify and Amazon. They seem fully committed to wireless audio, both with AirPlay and their high-end headphone options. I'd be surprised to see anything in the Apple Store that would compete directly with them.

     

    I can only see them releasing a lossless Bluetooth codec, at least in the short term, if existing AirPods can utilize it with a firmware upgrade. The aren't about to make $550 headphones that were only released 5 months ago suddenly obsolete.

    The new airpod launch has been delayed so.. 

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    Is it safe to assume most of Apple's Dolby Atmos offering will be bulk processed and not white glove?

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    2 hours ago, loop7 said:

    Is it safe to assume most of Apple's Dolby Atmos offering will be bulk processed and not white glove?

    I know Pearl Jam’s was done by a real person. We’ll have to wait and see about the others. 

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    When is this lossless option going to be available? June 1st or sometime in June?

     

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    Just now, simone said:

    When is this lossless option going to be available? June 1st or sometime in June?

     

    Before June 30th at 11:59 PM Pacific US time. 

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    Looking forward to this and great that lossless will be available to all mainstream services this year (at no extra cost assuming Spotify follow the Apple pricing model). For the average music lover we’re back to ‘CD era’ quality! 
    I think the easy way to take advantage of this is just to buy an Apple TV and hook it into your stereo/HT system, at least that’s what I’m planning. Hires and atmos on tap. Airplay isn’t too much of a concern as an alternative, still red book quality at least. 

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    The only album I can find in 24/192 is The Doors - Strange Days Deluxe Edition.

     

    I can confirm that my iPhone will output 24/192 via the USB camera adaptor, or at least my DAC is showing 24/192.

     

    Still no way to upload my own 24/192 tracks to the phone though, apparently. It still maxes out at 24/96.

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